When Bad Design Goes Corporate
So recently, fashion mega outlet, Gap drew heavy criticism in the wake of changing their classic corporate logo. While I do realize that the brand isn’t what they were a few years ago, this was seriously a dumb way of changing things up for them. The Gap logo is quite iconic and stands out as a very recognizable piece of American culture. Whether you love or hate the store, seeing that navy blue box with the stretched serif font immediately brings to mind that store in the mall with the large windows and khaki pants.
Solid, simple, classic...
And not only was revamping the Gap logo a stupid move in general, but what they decided to replace it with was an out right joke.
This is what happens when you hire a 5 year old to do your design work.
Does anyone else here notice a blatant discrepancy in the quality of design between the two? I mean, the new logo looks completely amateur. It looks like something a child would come up with if you described the Gap logo to them.
“It has the letters G-A-P on a blue box.”
Worst yet, you need to consider that Gap probably paid some designer tons of money to come up with this. Which has me thinking that I’m working for the wrong design company, since that firm just robbed Gap…
That’s Too nice, when it comes in india hope it can make a Rocking place for youngster.. hope that
come true.
I’ve been noticing a lot of bad redesigns lately. I don’t know how popular Cousins Subs is outside of Wisconsin, but am I alone in thinking the new Cousins Subs logo looks absolutely terrible? It may not seem like a big change, but it looks so sterile….like it’s for some kind of technology company or some shit. http://www.underconsideration.com/brandnew/archives/better_bread_better_subs_better_logo.php I also think the new Mountain Dew logo is a terrible one. It’s like it’s trying really hard to be cool and hip with the youngsters but failing horribly.
Oh wait, I almost forgot the king of all redesigns, Animal Planet’s: http://www.underconsideration.com/brandnew/archives/animals_gone_wild_sort_of.php That is bad in every way; I dare someone to seriously tell me otherwise.